Thank you for your interest in hosting the electronic Cost of War Sign, an important part of our Cost of War Awareness Project!
Please send an email to info@panys.org with the subject “Hosting the COW Sign” and include the following information:
• When would you like to host the sign (start and end dates)? In order to maximize impact, plan to display the sign from 2 – 4 weeks. If possible, please give at least one alternative set of dates in case the sign is unavailable for the original dates.
• What are you planning to do with the sign? Will it be in a storefront or hung on a building? Will you be taking it to events? We strongly suggest that you find a visible place to leave the sign as opposed to taking it to rallies or protests – experience has shown us that a stationary sign is more effective than one taken from place to place.
• What type of organizing around the sign have you done or will you be doing to prepare to maximize the impact of the sign’s messages? PANYS can help you with your messaging and organizing, providing fact sheets, advice on events, and help with media work and press releases – we are here to help!
COW Sign Hosting Facts
• The sign is a tool for you to message about the human and financial costs of war – use the sign to help promote your message and further your campaign and try not to think of hosting the sign as an end in and of itself.
• Change the messages on a regular schedule, and always send out media advisories and information to your list servs when a new message is posted.
• Our goal is to raise as much awareness as possible, so the sign should be up for between 2-4 weeks and in an area of high visibility, such as a busy street.
• Possible venues include libraries, schools, youth centers, progressive houses of worship, and coffee shops.
• Ideally, there will be planned activities to coincide with the unveiling of the sign, such as
a guest speaker, an information session, a film screening, etc. In Binghamton, the sign was first revealed as part of an anti-war art exhibit.
• While the sign can be powered by a battery, it is recommended that you use the plug.
• You will be responsible for the transportation of the sign. PANYS will help make arrangements between you and the people hosting the sign before you.
• Please send all press releases, event flyers, and photos related to the sign to PANYS at info@panys.org so that we may put them up on our website and help others who host the sign in the future by showing them what has already been done.
• Any questions, please contact Alicia at 646-723-1749 or alicia@panys.org.